An important aspect in business (that you don't notice until it's gone)

Consistency in business is absolutely essential.

When a company lives and breathes its values, we often don’t notice. It just feels right.

Inconsistencies, by contrast, stand out:

• If your LinkedIn ads are light and playful, but the experience of requesting a demo feels heavy... or:
• If your job descriptions are exciting and fresh, but the recruitment process is slow and unprofessional.

These are the type of things that aren't really noticed until a company is inconsistent in its actions.

Kind of like a party. If an event works we don't think about it. But if the lights are too bright, guests might feel exposed. If the music is too soft, they feel self-conscious when they dance or speak.

The same is true for your business.

We notice when something is off.

The step-by-step process for setting your vision, mission, and core values, and for integrating them into your way of being, is one of the most important thing we need to focus on as a business.